Info about the Retailing Class

This class operates and manages the PANTHEON (student store)

2023-24 Retailing Syllabus.docx Download 2023-24 Retailing Syllabus.docx

Course Description and Objective:

The general objective of this class is to have students learn and develop the basic skills that are essential in the retail market.  This course will prepare the student to operate businesses that sell, rent, or lease goods and services.  This course will provide insight into the theory and application of merchandise/service assortment, pricing, promotion mix, location, store layout, and customer service activities necessary for successful retail operations. Each student will have hands-on experience by participating in the daily operation of the PANTHEON (school store).

Objectives:

• Understand the importance of planning, controlling, and securing both a retail and ecommerce business.
• Learn the role and responsibilities of a retail buyer and apply key concepts of buying and merchandising to a retail business.

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• Practice and develop skills in customer relations or ways that a retailer will engage with its customers to improve the customer experience.
• Design sales and promotion strategies for a retail business.
• Explore career options and employability skills needed for gaining and maintain employment in retail and ecommerce.