Now it's time to put your cinematography knowledge to the test. Great cinematography is often key in making something look awesome. Whether it's products or other objects, people, or places, using good composition, effective shot sizes, interesting angles, and purposeful movement will help those things look and feel more meaningful. How you show your audience the subject in a shot will determine how they understand your story.
The Requirements:
Using different composition, shot sizes, angles, and movements, create a basic highlight of a product or object or person. Check out the examples below for inspiration. Make sure to include the following:
Make a shot list for 20-25 shots to film for this project. (Use angles, shot sizes, camera movements, and general descriptions to indicate what the shot will be.)
Choose music for your video from the following catalogues (Note: you cannot use copyright music for this video, so using this catalogue is required):
Get creative with your editing. Using effects of some kind, creative movements, and a variety of shots is an expectation. (Videos with no special editing will lose points in the editing section of the grading).
Finished video should be roughly 30 seconds in length (+/- 3 seconds is fine).
When completed, upload the completed video to your OneDrive and submit a shared link to Canvas or upload an MP4 file to the assignment.
Video demonstrates both creativity and intentionality in its making. This video includes a good idea, and each part of the video demonstrates thought and effort.
Video accomplishes the assigned task and demonstrates intentionality, but it does not demonstrate creativity and may have needed more time/effort to be its best.
Great Cinematography, Composition, and Camera Settings
Video shots exhibit great use of both compositional techniques as well as a variety of purposeful shot sizes, camera angles, and camera movements. Necessary changes are minimal, and the techniques used bring out emotion, purpose, and the best of the video.
In terms of camera settings, footage is well exposed, properly focused, white balanced correctly, and otherwise is well set to give clear, quality looking footage.
The video exhibits use of compositional techniques and cinemagraphic principles, but there may be a lack of variety or purpose to the principles present (e.g. angles, shot sizes, movements, composition, etc.).
Otherwise, the footage may have been impacted by improper camera settings, such as problems with the focus, white balance, or exposure.
The video uses some cinematography techniques, but they are almost all the same ones and only a simple selection of the most basic principles was chosen. There doesn't seem to be a variety of or purpose to the way the cinematography was done.
Otherwise, the footage may be low quality because the camera settings, such as focus, white balance, and exposure, were not properly set and became distracting to the video.
The editing of this video adds to the overall video quality. This means that the video is not only lacking editing mistakes, but it also includes several well chosen editing techniques which bring out the video's best.
For the Make it Epic project, this also includes adding a variety of effects, cuts, and otherwise edits which take place to the beat of the music for added effect.
The editing flows smoothly on a regular basis. There is, however, more than a couple minor mistakes which pull away from the video's quality or are somewhat distracting. Overall, the editing is good but it does not add to the video's quality.
The video demonstrates basic editing, meaning that the video is complete and at least functions, but there may be large pieces of missing content, drastic mistakes, or the editing is distracting from the video.
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